Joico continues to play well in the zone launching NEW Color Intensity shades with its new “Mermaid Collection” consisting of Fiery Coral, Black Pearl and Mermaid Blue, adding to its already expansive palette of 16 vibrant and colorful shades for a total of 19 shades (plus Clear). The intensely concentrated pigments create bold results. ![]() People started being ‘brave’ and curious enough to play outside their color-comfort zone.” Joico Joico Color Intensity - Semi-Permanent 118ml Intermixable shades endless creative possibilities No developer needed Over-the-top vibrancy that lasts. A wide, dazzling range of semi-permanent colours is available from Joicos Color Intensity range. Something has definitely changed as the popularity of these vibrant hair-colors increases, notes internet sensation Larisa Love (aka on Instagram), “When I started seeing the look not only on stylists and celebrities, but also on the everyday client, I knew something had changed. ![]() After awards season comes festival season, and it’s just around the corner! This year we’re sure to see a sea of mermaid brigade hair-color enthusiasts! And you’ll be just as enthusiastic now with NEW Joico K-PAK Color Intensity Mermaid shades – Fiery Coral, Black Pearl and Mermaid Blue! But these fashion colors aren’t just for the bold and trend-setting anymore – the tide is rising on this trend as even celebs have been seen riding the mermaid wave on the red carpet.
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